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Marketing Strategies for Small BusinessesInstructed by: Robert Mika, Consultant, Small Business Development Center This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies. Course is 15 hours. (5 sessions - 3 hours each)
SESSIONS
2010 Monday - Friday: January 11 - 15 1:00 PM - 4:00 PM Saturdays: Feb. 13 9:00 AM - 3:30 PM - Double Session (Bring lunch - food service not open) Fridays: March 5 9:00 AM - 3:30 PM - Double Session Saturdays: April 10 9:00 AM - 3:00 PM - Double Session (Bring lunch - food service not available) Wednesdays: June 30, July 7, 14, 21, 28 1 PM - 4 PM For additional information call William Nunnally, Director SBDC at 732-224-2751 To register at Brookdale Community College call 732-224-2315 To register online - www.brookdalecc.edu/bcd
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